Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

NBC Universal

Timeline

June 2024 - Present

Role

Brand and Strategic Marketing Intern

Research and develop marketing concepts for NBC10, including a rebrand strategy for lifestyle show Philly Live to aligne with station goals. Create cross-platform promotional plans for major events, direct and edit social content with on-air talent, and drive engagement—achieving 37% social media growth in four months.

Click below to view content.

Rebrand Concept - Philly Live

Strategized and executed a full rebrand and marketing plan for NBC10’s Philly Live, presenting to senior leadership and cross-functional creative and sales teams. Conducted comprehensive show research, developed data-driven audience growth strategies, and directed, produced, and edited engaging multi-platform social content to increase reach and engagement.

NBC Milano Cortina 2026

Research and strategize early promotion for NBC’s 2026 events, including Super Bowl LX, the Winter Olympics in Milano Cortina, March Madness, the MLB All-Star Game, the World Cup in Philadelphia, and the U.S. 250th Celebration.

Valentine's Day Video

Create original Valentine’s Day content from concept to final cut with Philly Live’s Sheila Watko, using visual storytelling to deliver a fresh take on solo celebrations.
Click here to see Reel.

2025 Ins & Outs

Create a 2025 “Ins & Outs” piece from scratch—concept to final edit—showcasing a sharp, playful tone and strong visual pacing designed for social-first platforms.

Philly Portal

Conceptualize and create a video segment with Astrid Martinez at the Philadelphia Portal, blending human connection and tech innovation through dynamic visual storytelling.

Holiday Movie Video

Direct, produce, film, write, and edit a holiday segment at Blue Cross RiverRink Winterfest, asking guests to share their favorite holiday movie in a festive, on-location setting.

Fashion Touchdown

Direct, produce, film, write, and edit coverage of the Fashion Touchdown event in Philadelphia, blending runway style and NFL energy to spotlight the intersection of fashion, charity, and sports.

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}